The marketing for a game starts the second it is announced. The job of marketing is to not only increase awareness of a title, but maintain hype through the game’s release. Shorter marketing cycles are typically more effective because they have a tighter focus. Red Dead Redemption 2 ’s marketing started in late 2016. While it is intermittent, this incredibly long cycle will likely see the game fall off some people’s radar for months before they suddenly remember that it exists. Rockstar is no stranger to long marketing cycles, but that doesn’t change the fact that it could still negatively impact the game’s sales. Red Dead simply isn’t as well known as GTA , so it needs every push it can get to take the gaming world by storm once ag
The newest trailer for _ Red Dead Redemption 2 _ was released yesterday by Rockstar Games. You can bet that excitement is only continuing to grow as the long-awaited sequel races to its release date of October 26th for the PlayStation 4 and Xbox
GTA IV had a great multiplayer mode, but the greatest thing Rockstar did was release two single player expansions for the game. Red Dead Redemption received a fantastic standalone adventure in Undead Nightmare, and GTA V got nothing. Instead, Rockstar focused on improving the game’s online after launch, going so far as to launch it as its own separate product. Rockstar has been putting more and more focus on multiplayer modes, which is a shame because their stories are some of the best in the industry. The move away from single player content could completely change what Rockstar is about, we want them to continue making the games they are great at making while innovating as they have been for ye
Those familiar with Rockstar’s recipe for game narratives will immediately feel right at home. The extensive amount of side-quests alone will keep players busy well beyond the 60-hours of primary story content. Although some of the optional missions do not necessarily have much to do with the main storyline, they still intertwine enough to shape the surrounding world and time-period. Most importantly, the missions and side-quests are fun. Bounty hunting; escorting characters to nearby towns; large-scale shootouts; _ Red Dead Redemption 2 _ manages to make each mission feel fresh and fun to play. Believe it or not, Rockstar has even managed to make something as mundane as fishing enjoyable, if not for anything other than appreciating the surrounding scenery while waiting for a b
Maybe community involvement could help solidify the success of the online experience in _ Red Dead Redemption 2, _ right? Hold your horses, partner. While Rockstar has essentially allowed gamers to mod _ GTA V’s _ single-player campaign, the same cannot be said about the game’s online experience. It makes sense that Rockstar would want to maintain an online integrity to allow all players to enjoy the same experience, but at the end of the day, it is the outspoken gaming community that ultimately decides what is acceptable in the games they p
_ Red Dead Redemption 2’s _ visuals are astounding. Considering the size of the map – which takes 16 minutes to cross on horseback from one end to the other – and keeping in mind that the game features a vastly underdeveloped western world, it should come as no surprise that traveling from one point to another comes with a lot of wide, open terrain. While this may make travel seem boring and tedious (admittedly, one of my own personal gripes from the original game ), _ Red Dead Redemption 2 _ does a stellar job of keeping players engaged with ever-changing weather, authentic architecture, and gorgeous, sprawling landscapes and scenery. While it may seem like there is not much to do in such a vast Open world Games vehicles-world, the game does a superb job in balancing random interactions and mini-games along the tra
GameStop stated that the game’s delay would not affect the overall sale of video games in the fall. This could be because the impact of the game has already lessened, meaning that it wouldn’t have been the end-all game many are hyping it up to be. Instead, moving it to the beginning of the year simply moves it out of the way of potentially bigger titles that could steal its sales. The holiday season is incredibly important in the games industry because everyone wants the best new game as a gift. Rockstar could have realized that even that time of year wouldn’t have helped Red Dead in any real way, so moving the game’s release date at least moved it out of the way of other big play
First and foremost, let’s take a look at Rockstar Games’ track record with single-player titles. Rockstar has not delivered a new title since 2013’s _ Grand Theft Auto V _ , which is ultimately a reflection of the success of _ Grand Theft Auto Online _ . In fact, Rockstar has only released two other games since the original _ Red Dead Redemption _ and _ Undead Nightmare _ expansion in 2010: _ L.A. Noire _ and _ Max Payne 3 _ . Hopefully, the _ Red Dead Redemption 2 _ team at Rockstar was fully-devoted to the title and the wait will be worth it, but a five-year hiatus from releasing any single-player title is enough to make us a bit w
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